Online advertising is a vastly different world than it was 10 years–or even 10 months–ago. In today’s cluttered landscape, brands must work harder to stay relevant and top-of-mind among an increasingly distracted and fragmented audience.
At Specific Media, our solution to audience fragmentation is media defragmentation. Our vision is to enable brands to connect with consumers no matter where they are, whether that's in front of a computer, on a smartphone or even in front of an Internet-connected television.
Clients come to us for relevance, scale and answers. From addressable advertising to cross-platform capabilities and custom analytics, our products deliver wide-scale engagement and measurable impact.
We publish our own industry research to provide helpful insights to advertisers. Learn more.
Video Advertising
An in-depth study looking at
the effectiveness of online
video advertising
So Will New MySpace Really Change The Way We Listen To Music?NME / 11.23.12
MusicAlly Report 306: The comeback kidMusic Ally / 11.21.12
Can the all-new Myspace give music artists a new home?Music Ally / 11.19.12
Myspace:"artists are just looking for a home"Mixmag / 11.18.12
Myspace owners confident new site launch can revive flagging fortunesMetro / 11.17.12
Specific Media Earns Most Improved at Innovation at IPA Media Owners AwardsPress Release / 11.15.12
Specific Media surpasses Google Ad NetworkThe Orange County Register / 10.12.12
Being SpecificMobile Marketing Magazine / 10.10.12
Specific Media launches digital media planning toolM&M Global / 10.4.12
Specific Media Launches 'Householding' Media SolutionMobile Marketing / 9.28.12