Online advertising is a vastly different world than it was 10 years–or even 10 months–ago. In today’s cluttered landscape, brands must work harder to stay relevant and top-of-mind among an increasingly distracted and fragmented audience.
At Specific Media, our solution to audience fragmentation is media defragmentation. Our vision is to enable brands to connect with consumers no matter where they are, whether that's in front of a computer, on a smartphone or even in front of an Internet-connected television.
Clients come to us for relevance, scale and answers. From addressable advertising to cross-platform capabilities and custom analytics, our products deliver wide-scale engagement and measurable impact.
We publish our own industry research to provide helpful insights to advertisers. Learn more.
Get all the latest updates on products, original programming and more!
MYSPACE AND PANASONIC PARTNER TO UNVEIL NEW SOCIAL TV SERVICEPress Release / 1.10.12
MySpace opens UK recording studio ahead of relaunchNewMediaAge / 12.22.11
MySpace Is Still Fighting To Stay Relevant!Perez Hilton / 12.21.11
Content length irrelevant when it comes to video advertising performanceThe Drum / 12.20.11
Exclusive: MySpace Launches New Music Player, Search Function, Facebook IntegrationBillboard Biz / 12.19.11
Specific Media Ties With Advertising Analytics FirmSocalTech.com / 12.15.11
Original Branded Content Gives Best Ad Value, Says StudyStreamingMedia.com / 12.7.11
Short online videos 'as effective as long content'Equi Media / 12.2.11
Content length an irrelevance when it comes to video advertising performancePress Release / 11.24.11
Specific Media Continues Video Momentum, Tops comScore Charts in Video ReachYahoo! Finance / 11.23.11
