Online advertising is a vastly different world than it was 10 years–or even 10 months–ago. In today’s cluttered landscape, brands must work harder to stay relevant and top-of-mind among an increasingly distracted and fragmented audience.
At Specific Media, our solution to audience fragmentation is media defragmentation. Our vision is to enable brands to connect with consumers no matter where they are, whether that's in front of a computer, on a smartphone or even in front of an Internet-connected television.
Clients come to us for relevance, scale and answers. From addressable advertising to cross-platform capabilities and custom analytics, our products deliver wide-scale engagement and measurable impact.
We publish our own industry research to provide helpful insights to advertisers. Learn more.
Video Advertising
An in-depth study looking at
the effectiveness of online
video advertising
Dual-screen viewing should fuel ad content creativityNew Media Age / 3.29.12
Video Data is Undervalued by AdvertisersNew Media Age / 3.29.12
Myspace: Is there room for revival for the former darling of social networks?Metro / 3.28.12
Dan Tyers of Specific Media wins AdConnection challengeMedia Week / 3.27.12
Gadfly - 23.03.12New Media Age / 3.23.12
Are online 'ad nets' at risk?Campaign Live / 2.23.12
Online video ads can boost purchase by 25%The Agency / 2.21.12
Myspace adds over one million new users in a monthMetro / 2.15.12
Music player resurrects MyspaceCity A.M. / 2.15.12
MySpace's 1m new users: the experts' viewEconsultancy / 2.15.12