Ad Specifications

Home / Advertisers / Premium Network / Ad Specifications

Image of some of the specific audiences we can deliver

we deliver specific audiences to advertisers

FOR ADVERTISERS

Our Premium Network supports all standard IAB ad formats.

Specific Media supports all standard IAB in-page display, Flash, rich media, video pre-roll and text ad units.

Standard GIF / JPEG and Flash

Ad Unit	Dimensions	Max File Size GIF / JPEG	Max File Size Flash
Banner	468 x 60	35K	50K
Leaderboard	728 x 90	35K	50K
Rectangle	300 x 250	35K	50K
Skyscraper	120 x 600	35K	50K
Wide Skyscraper	160 x 600	35K	50K
Flash Animation Details Flash 6 minimum Must be coded with "clickTAG" as the click through macro ie. getURL(clickTAG,"_blank"); Back-up GIF or JPEG 15 frames per second (FPS)

Rich Media - Expandables

Ad Unit	Initial Dimensions	Initial Max File Size	Final Dimensions	Final Max File Size	Panel Expand Direction
Banner	468 x 60	40K	468 x 240	100K	Down
Leaderboard	728 x 90	40K	728 x 200	100K	Down
Rectangle	300 x 250	40K	300 x 500	100K	Left or Right
Skyscraper	120 x 600	40K	300 x 600	100K	Left
Wide Skyscraper	160 x 600	40K	300 x 600	100K	Left
Animation Details 5 loop max 15-second animation max 5 panel max User-initiated audio Close button available

For overlays not served via a third-party system (Eyeblaster, TangoZebra etc), the overlay must open its container tag only when fully loaded. Once open, the container must close automatically within 15 seconds and must contain a prominent close icon. The overlay should close its own container upon completion or click-through.