Ad Specifications

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we deliver specific audiences to advertisers

FOR ADVERTISERS

Our Premium Network supports all standard IAB ad formats.

Specific Media supports all standard IAB in-page display, Flash, rich media, video pre-roll and text ad units.

Standard GIF / JPEG and Flash

Ad Unit	Dimensions	Max File Size GIF / JPEG	Max File Size Flash
Banner	468 x 60	35K	50K
Leaderboard	728 x 90	35K	50K
Rectangle	300 x 250	35K	50K
Skyscraper	120 x 600	35K	50K
Wide Skyscraper	160 x 600	35K	50K
Flash Animation Details Flash 6 minimum ClickTAG specs for ActionScript 2.0 and earlier: Must be coded with "clickTAG" as the click-through macro. EXAMPLE: getURL(clickTAG,"_blank"); ClickTAG specs for ActionScript 3.0: Must be coded with “clicktag” as the click-through macro in all cases, including if/else statements and the use of variables. EXAMPLE: if (clicktag.substr(0, 5) == "http:") {getURL(clicktag, “_blank”)} Back-up GIF or JPEG 18 frames per second (FPS)

Rich Media - Expandables

Ad Unit	Initial Dimensions	Initial Max File Size	Final Dimensions	Final Max File Size	Panel Expand Direction
Banner	468 x 60	40K	468 x 240	100K	Down
Leaderboard	728 x 90	40K	728 x 200	100K	Down
Rectangle	300 x 250	40K	300 x 500	100K	Left or Right
Skyscraper	120 x 600	40K	300 x 600	100K	Left
Wide Skyscraper	160 x 600	40K	300 x 600	100K	Left
Animation Details 5 loop max 15-second animation max 5 panel max User-initiated audio Close button available

For overlays not served via a third-party system (Eyeblaster, TangoZebra etc), the overlay must open its container tag only when fully loaded. Once open, the container must close automatically within 15 seconds and must contain a prominent close icon. The overlay should close its own container upon completion or click-through.