Media is evolving.
We know where it's going: Video
The more ways you hear something, the better you remember it. Thatís why Specific Media enables advertisers to connect with consumers no matter where they are, working across formats and screens.
In October of 2010, Specific Media acquired premier online video provider BBE, the US leader in video production, monetisation and measurement. Combining BBE's video expertise and interactive ad formats with Specific Media's repertoire of display technologies fulfils the promise of online video by bringing data, targeting and analytics to the US and European video markets. By utilising our Premium Network and unrivalled targeting capabilities in display, Specific Media can, for the first time, reach addressable audiences via video, creating maximum campaign effectiveness for advertisers.
The addition of video to Specific Media's Premium Network offers advertisers a powerful combination with which to create integrated ad campaigns, and publishers the ability to effectively monetise their video inventory. By addressing campaigns to the right audiences and optimising performance through in-depth consumer insight, Specific Media's integrated offering helps drive optimum levels of brand recall and consumer engagement.
Video + Display = Lift In Brand Recall
Combining video and display advertising increases ad effectiveness and overall brand recall.
Increase your brand's recall by infusing your traditional media mix with the power of interactive advertising.Source: Nielsen IAG, 2009-2010
Specific Media understands that some products and brands require more elaborate messaging, involving pictures, sounds and more. Do you have a brand story to tell? Specific Mediaís video product enables advertisers to get their entire message across effectively.
Inclusive of pre-, mid- and post-roll video, a video ad is akin to a traditional commercial in that it provides a suite of options that accommodate advertisersí need to tell a story using visuals, animation and sound.
Display advertising is the perfect way to pique consumer interest in relevant announcements and promotions, reinforce previously communicated points and remain top-of-mind as consumers traverse through the purchase cycle.