Measuring video with Specific VITAMIN — VITAMIN (Video Testing and Measurement Insights) is a an in-depth study looking at the effectiveness of online video. Conducted amongst over 2,400 consumers the research examines whether advertising is more effective around short form or long form content. It also measures the effectiveness of Original Programming. Using a sophisticated cell based approach the study blends both brand performance metrics and user evaluation metrics to provide insight into the medium of online video. Click here for a copy of the research.

Tracking display exposure — Increasingly advertisers are looking for metrics that examine the way consumers interact with digital beyond the click. Specific Media partnered with creative agency BBH to employ the latest cutting edge eye tracking software from EyetrackShop to examine how consumers interact with an array of digital formats. Click here for a copy of the research.

Driving automotive brands online — The economic downturn has had a significant and lasting impact on the automotive category. But innovation (particularly around green cars), along with the reach and engagement of digital advertising, offers an opportunity for auto brands. This commissioned piece of research examines the role of the internet in the car buying process and examines green messaging from a consumers perspective. Click here for a copy of the research.

Understanding consumers and video — A major quantitative study looking at online video viewing habits, motivators and behaviours. The research sheds light on how and why consumers are using so much online video, and how the unique viewing properties of online video create a unique opportunity for advertisers. Click here for a copy of the research.

Unravelling the complex web of online privacy — Consumer privacy is a complex web of interconnected themes and emotions. Specific Media are committed to understanding and protecting the consumer, so undertook a series of deep dive focus groups with consumers to understand their views. Click here for a copy of the research.