Specific Media is committed to unlocking understanding of consumers, digital media and advertising. We do this by leveraging our unique data in combination with strategic partnerships and in-house analytics to help our customers learn more about their consumers, their brand and their advertising.
Recent projects include:
Measuring video with Specific VITAMIN — VITAMIN (Video Testing and Measurement Insights) is a an in-depth study looking at the effectiveness of online video. Conducted amongst over 2,400 consumers the research examines whether advertising is more effective around short form or long form content. It also measures the effectiveness of Original Programming. Using a sophisticated cell based approach the study blends both brand performance metrics and user evaluation metrics to provide insight into the medium of online video. Click here for a copy of the research.
Tracking display exposure — Increasingly advertisers are looking for metrics that examine the way consumers interact with digital beyond the click. Specific Media partnered with creative agency BBH to employ the latest cutting edge eye tracking software from EyetrackShop to examine how consumers interact with an array of digital formats. Click here for a copy of the research.
Driving automotive brands online — The economic downturn has had a significant and lasting impact on the automotive category. But innovation (particularly around green cars), along with the reach and engagement of digital advertising, offers an opportunity for auto brands. This commissioned piece of research examines the role of the internet in the car buying process and examines green messaging from a consumers perspective. Click here for a copy of the research.
Understanding consumers and video — A major quantitative study looking at online video viewing habits, motivators and behaviours. The research sheds light on how and why consumers are using so much online video, and how the unique viewing properties of online video create a unique opportunity for advertisers. Click here for a copy of the research.
Unravelling the complex web of online privacy — Consumer privacy is a complex web of interconnected themes and emotions. Specific Media are committed to understanding and protecting the consumer, so undertook a series of deep dive focus groups with consumers to understand their views. Click here for a copy of the research.
For more information regarding any of these projects please contact Chris Worrell, European Research Manager — firstname.lastname@example.org
Specific Media Research in the Press
Specific Media's research is often featured in the press. For full details of our latest coverage, please visit the Media Coverage page.
Once upon a time...
The Challenge of a Change
A New Breed Of Online Video Viewer – How Audiences Are Becoming More Engaged
An engaging vision: measuring consumer attitudes to online video
Time to move beyond the click
Online Video - TV but smaller?
Bringing data AND research to the big screen
An in-depth study looking at the effectiveness of online video advertising
ROI: Return on Insight
Presented at Media Guardian Changing Media Summit – March 2011, London