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Specific Media Appoints Colin Petrie-Norris as Managing Director, International

Former Advertising.com Executive to Lead the Continued European Expansion of the Largest Independent Online Advertising Network

London, UK – 12th August 2008 – Specific Media, the leading independent online advertising network, today announced the appointment of Colin Petrie-Norris as Managing Director, International. The appointment forms part of an aggressive growth strategy for Specific Media in Europe, where the company is looking to build on its current market share and expand its client portfolio across the region.

Petrie-Norris joins Specific Media following six years at Advertising.com, where he most recently held the position of Chief Operating Officer of Europe. Petrie-Norris brings with him an unrivalled depth of knowledge in the online advertising industry, and adds years of experience and expertise to Specific Media’s European executive team. At Specific Media, Petrie-Norris will be tasked with managing the company’s portfolio of international business, overseeing the company’s European growth and expansion into new territories, and further developing the rapidly growing client base in the region.

"Great technology and world-class customer service are imperative in online advertising and I believe that thanks to its independence and focus on delivering what it does best, Specific Media delivers on both, " said Petrie-Norris. "It is a company that fully understands the value of anonymous consumer data, and how to use that data to the benefit of advertisers, publishers and the users themselves. There is an established pecking order in the online advertising space, and I feel confident that Specific Media can make significant inroads into that over the coming months."

"An industry heavyweight such as Colin joining the Specific Media team in Europe is a real feather in our cap", said Tim Vanderhook, co-founder and CEO of Specific Media. "We only entered the European market through the acquisition of Adviva in March 2008, and growing our footprint there is of key strategic importance for the company. Colin has as impressive and extensive experience in the industry as you could find, and we are looking forward to him driving the company forward alongside the rest of our European team."

Specific Media is a global technology and online media company that enables advertisers to reach target audiences with unprecedented scale and accuracy. The company connects advertisers with target audiences across its Premium Network of name brand publishers through advanced demographic, behavioural, contextual, geographic and retargeting technologies.

About Specific Media

Specific Media, the advertising industry"s largest independent online advertising network, enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and/or the contextual relevance of websites visited. Specific Media works with many of the Fortune 500 brands including seven of the top 10 companies. The company"s Premium Network reaches more than 225 million consumers globally and 26 million UK consumers each month. Since 1999, Specific Media has connected advertisers with target audiences across consumer branded publishers. Visit www.specificmedia.com

Contact:
Will Campbell
Band & Brown
T 020 7419 6975
will.campbell@bbpr.com

Christine Schoultz
Specific Media
949.861.8898
cschoultz@specificmedia.com