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Specific Media joins European Interactive Advertising Association

London, UK – 19th November 2008 - Specific Media, the leading independent online advertising network, today announced that it has joined the European Interactive Advertising Association (EIAA), the pan-European trade organisation for the interactive media business, with immediate effect.

The primary objectives of the EIAA are to champion and to improve the understanding of the value of online advertising as a medium and to grow the European interactive advertising market by proving its effectiveness, thus increasing its share of total advertising investment. Specific Media joins the organisation alongside existing members including Yahoo! Europe, eBay, Lycos Network Europe and CNN International.

The EIAA member companies are represented by a dynamic group of senior executives who have had the vision and experience to influence the future shape of the interactive advertising business at a pan-European level; Rupert Staines, Vice President of Specific Media Europe, will sit on the board on behalf of Specific Media.

Rupert Staines said, "We are delighted to announce our membership of the EIAA and look forward to working with the organisation to further the acceptance of online as an advertising medium and help develop industry-wide standards that will facilitate the growth of the pan-European online advertising business. We have been in the industry for more than a decade and our senior executive team holds a wealth of knowledge in this area. We can’t wait to share our insight and help develop the industry further.”

Alison Fennah, Executive Director, EIAA said, "Digital continues to permeate daily lives, allowing brands to effectively connect with consumers via its innovative, creative and relevant formats and platforms. We are delighted to welcome Specific Media to the EIAA. Our membership base of leading European players demonstrates a commitment from both purely interactive and multimedia companies to share their wealth of experience and expertise and provide the essential market insight and guidance that will allow digital advertising to flourish across Europe.”

About Specific Media

Specific Media, the advertising industry's largest independent online advertising network, leads the industry with ground-breaking technology which enables advertisers to target consumers throughout Western Europe and North America based on demographics, behaviours, geographic locations and the contextual relevance of websites visited. Specific Media’s Premium Network reaches more than 29 million consumers each month in the U.K and 225 million consumers globally. The combination of reach and proprietary targeting technologies allows Specific Media to create highly customised audience segments for advertisers. Since 1999, Specific Media has been enabling advertisers to build relationships with their target audiences across the top consumer branded publishers.

Visit www.specificmedia.co.uk

About the European Interactive Advertising Association

The European Interactive Advertising Association (www.eiaa.net) is a unique pan-European trade organisation for sellers of interactive media and technology providers. The primary objectives of the EIAA are to champion and to improve the understanding of the value of online advertising as a medium, to grow the European interactive advertising market by proving its effectiveness, thus increasing its share of total advertising investment. Since its founding in 2002 the EIAA has invested substantially in multimedia research, marketing, standardisation activities and education, of both the market and government, on the role of interactive advertising. With this wide-ranging programme the EIAA has grown quickly to command a solid reputation and influential position within the European online market.

Contact:
Will Campbell
Band & Brown
T 020 7419 6975
will.campbell@bbpr.com

Christine Schoultz
Specific Media
949.861.8898
cschoultz@specificmedia.com