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Specific Media appoints Ian Dowds as UK VP

Former Turner employee to drive the ad network’s expansion in the United Kingdom

London, UK – 20th February 2009 – Specific Media, the leading independent online advertising network, today announced the appointment of Ian Dowds as UK Vice President. Dowds joins Specific Media following four years at Turner Broadcasting, part of Time Warner, where as Sales Director for Turner Media Innovations, he was in charge of advertising, sponsorship, online and new media revenue across the company's leading collection of networks.

In his new role, Dowds will oversee sales and operations initiatives in the UK, developing Specific Media's position as the online advertising network of choice for leading UK agencies. He will be applying nearly 20 years media sales and agency experience to educate clients and prospects on the key differentiators that set Specific Media apart in the industry. This includes the company's innovative behavioural targeting technologies that remove inefficiencies from the media buying process by targeting consumers rather than content, and its Premium Network of publishers that ensures agencies and their customers obtain positive brand associations.

"Ian is a great addition to the team at Specific Media and we are really excited to have him on board," said Colin Petrie-Norris, Managing Director, International, Specific Media. "His experience and track record make him the perfect fit to expand our roster of top brand clients and drive the UK business forward to further success."

By focusing on performance, quality and customer service, Specific Media experienced a hugely successful 2008, delivering particularly strong growth in a sector where others are struggling. The company continues to recruit and expand in the UK and Europe and achieved its highest comScore rating to date in December 2008.

Commenting on his appointment, Ian Dowds said, "This feels like a fantastic time to join Specific Media. There are numerous ad networks in the UK but none have the capability and product set that Specific Media does right now. In terms of its network, reach and ability to deliver the very highest levels of customer service, Specific Media is in a league of its own and the company is perfectly poised to make further inroads in the market in 2009."

About Specific Media

Specific Media, the advertising industry's largest independent online advertising network, leads the industry with ground-breaking technology which enables advertisers to target consumers throughout Western Europe and North America based on demographics, behaviours, geographic locations and the contextual relevance of websites visited. Specific Media’s Premium Network reaches more than 30 million consumers each month in the UK and 225 million consumers globally. The combination of reach and proprietary targeting technologies allows Specific Media to create highly customised audience segments for advertisers. Since 1999, Specific Media has been enabling advertisers to build relationships with their target audiences across the top consumer branded publishers. Visit www.specificmedia.com

Contact:
Will Campbell
Band & Brown
T 020 7419 6975
will.campbell@bbpr.com

Christine Schoultz
Specific Media
949.861.8898
cschoultz@specificmedia.com