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What's going on with Specific Media

22 June 2009

Specific Media bolsters regional team

Recruits demonstrate online advertising network’s commitment to regional clients

Specific Media, the leading independent online advertising network, today announced the appointment of two new team members for its recently opened Manchester office. Dave Hendry, sales manager and Sara Reetham, account manager will drive sales and manage existing clients’ needs across the North of England, Scotland and Wales, reporting into Regional Group Advertising Director, Martin Tingle.

Specific Media opened its Manchester office in March 2009 to meet growing advertising demand in the regional market. Bringing six years sales experience to the team, Dave most recently worked at the Manchester Evening News as digital account manager, where he built strong relationships with regional and national digital advertising agencies, TV channels and industry trade bodies. Sara joins the team having spent six years in account management roles, including stints at Eyeblaster and White Box Digital. During her career Sara has developed campaigns for high-profile brands including Nike, Volvo, Unilever and ITV.

“Dave and Sara are both outstanding experts in their field and their knowledge and experience will be invaluable to our clients as well as our regional growth,” said Martin Tingle, Regional Sales Director, Specific Media. “The appointments form part of our drive to expand our UK sales force and underpin our commitment to provide a first-class service to our clients in the North of England.”

Specific Media is a global technology and online media company that enables advertisers to reach target audiences with unprecedented scale and accuracy. The company connects advertisers with target audiences across its premium network of name brand publishers through advanced demographic, behavioural, contextual, geographic and retargeting technologies.

About Specific Media

Specific Media, the advertising industry's largest independent online advertising network, leads the industry with ground-breaking technology which enables advertisers to target consumers throughout Western Europe and North America based on demographics, behaviours, geographic locations and the contextual relevance of websites visited. Specific Media’s Premium Network reaches more than 30 million consumers each month in the U.K and 260 million consumers globally. The combination of reach and proprietary targeting technologies allows Specific Media to create highly customised audience segments for advertisers. Since 1999, Specific Media has been enabling advertisers to build relationships with their target audiences across the top consumer branded publishers. Visit www.specificmedia.co.uk.

Contact:
Will Campbell
Band & Brown
T 020 7419 6975
will.campbell@bbpr.com