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August 17, 2009

Specific Media Celebrates Milestone 10th Anniversary

A Decade After Inception, Specific Media Maintains Position as Largest Independent Online Media Platform

Irvine, Calif. – August 17, 2009 – Specific Media, the world's largest independent media platform, today proudly celebrates its milestone 10th anniversary. Throughout the past decade, Specific Media has played an integral role in solving the reach and data problems facing brand advertisers by leveraging industry-leading inventory and data technologies to provide the real-time insights, analytics and measurement required to produce media’s best ROI.

What started with a credit card and the opportunistic vision of CEO Tim Vanderhook, has grown into one of the fastest-growing global online media companies. Today, Specific Media reaches more than 260 million consumers worldwide and is continually ranked among the top media companies by comScore. Specific Media now boasts 16 offices worldwide including the US, UK, Germany, France, Denmark and Norway.

In its earliest stages, Specific Media developed a successful online advertising strategy that captured the attention of advertisers who were tentatively exploring opportunities in the emerging interactive world. A decade later, Specific Media’s customer roster has grown to include 300 brands on the Fortune 500 list, spanning multiple vertical sectors including the automotive, retail, travel, financial and consumer electronics markets.

“Specific Media’s tenth anniversary marks an exciting milestone for us," said Tim Vanderhook. “We’ve experienced remarkable growth and success by evolving with the industry and consistently staying several steps ahead of the game to meet and exceed the needs of our customers. While we’ll certainly take a moment to reflect, we’re innovating and planning for the tremendous opportunities the next decade will provide.”

Vanderhook attributes Specific Media’s success to its ability to remain at the forefront of the industry. Along with its proprietary targeting platform, Specific Media’s ability to convert its vast anonymous consumer data into actionable insights enables the company to reach specific audiences online with scale and accuracy.

Vanderhook is excited at Specific Media’s outlook for the future. “The industry is rapidly moving towards a more advanced model in which advertisers are able to understand their audiences’ actions and motivations in ways never before imaginable,” Vanderhook said. “It leads to a smarter, more effective approach to online advertising driven by analytics, an area in which Specific Media has clearly outpaced its competition. It’s also an area in which Specific Media will continue to invest heavily as we maintain the ability to deliver the best audience insights, and ultimately the best results, in the industry.”

About Specific Media (specificmedia.com)
Specific Media is uniquely positioned as the world’s largest independent media platform, solving the reach and data problems facing today’s advertisers. Specific Media enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and the contextual relevance of websites visited. Specific Media’s Premium Network reaches nearly 30 million UK consumers and 260 million consumers globally each month. With a relentless focus on delivering measurable, predictable results in a brand-friendly environment, Specific Media is defining tomorrow’s marketing standards, today.

Contact:
Josselyn Salter
Ruder Finn, Inc.
(415) 249-6762
salterj@ruderfinn.com

Christine Schoultz
Specific Media
(949) 861-8898
cschoultz@specificmedia.com