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Specific Media Named Customer Service Leader by UK Agencies

Online advertising network tops IPA Digital Media Owners Image Survey for third consecutive study

London, UK – 4 November 2009 – Specific Media, the pioneering online advertising specialist, has been recognised for its customer service in the latest IPA Digital Media Owners Image Survey. Within the survey the company was identified as having the best overall customer service for the third study running when it came out top in the section 'my overall experience of dealing with this supplier is a good one'.

In the survey of digital planners, strategists and buyers in media agencies, more than 80 per cent of respondents claimed their experience working with Specific Media was a good one – a response 20 per cent higher than any other company. Specific Media led the rankings in 10 out of 14 categories, including how well the sales team understands objectives set and demonstrates knowledge of the product, as well as coming top in the regularity and ease of contact with the sales team.

"Customer service is a top priority for the team at Specific Media, so it is fantastic to have our focus recognised," said Colin Petrie-Norris, MD -International, Specific Media. "Our Premium Network and sophisticated targeting capabilities mean that we have a top-class product that agencies can rely on, but it is tremendous to be praised for our customer service on top of this."

The survey has been designed to highlight the levels of service that media owners provide and outline where improvements can be made, with the aim of helping the growth of digital advertising, providing a collective voice for the industry and raising the standard of digital in general.

"Service is not a separate objective that we set out to achieve, it is a fundamental part of our business, and it is fantastic that the IPA survey has illustrated our success here for two years running," continued Petrie-Norris. "Our international footprint has widened in the past 12 months and recognition like this will help us expand further in the future, as more and more people become aware of our expertise in online advertising."

Nigel Gwilliam, head of digital, IPA, commented, "Specific Media has really solidified its place at the top and is 20% ahead of second place. Across 10 of 14 questions, Specific Media was top, which is an exceptional achievement."

About Specific Media

Specific Media, the advertising industry's largest independent online advertising network, leads the industry with ground-breaking technology which enables advertisers to target consumers throughout Western Europe and North America based on demographics, behaviours, geographic locations and the contextual relevance of websites visited. Specific Media's Premium Network reaches more than 33 million consumers each month in the U.K and 260 million consumers globally. The combination of reach and proprietary targeting technologies allows Specific Media to create highly customised audience segments for advertisers. Since 1999, Specific Media has been enabling advertisers to build relationships with their target audiences across the top consumer branded publishers. Visit www.specificmedia.co.uk.

Contact:
Fran Kirkham / Will Campbell
Band & Brown Communications
Tel: +44 207 419 7330 / 6975
specificmedia@bbpr.com