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7th November 2007
Adviva is Shortlisted for the British Computer Society (BCS) Award
Adviva has been shortlisted for the BCS award of project excellence for their Adviva Black- Contextual Targeting product. Adviva Black is a technology that allows Advertisers to match their campaigns to pages that contain related key words, making their advertising more relevant to the users they target. Other finalists in this category include the BBC, Channel 4, AEG Europe and BT.
Such recognition is a testament to Adviva’s in house technology as Adviva, Head of Technology Steve McCartney notes ‘being shortlisted in the same category as amongst household names such as Channel 4 and the BBC is a great endorsement for Adviva Black and recognises the potential of our technology to deliver results.’
The results of all the awards will be announced on December 6th at a ceremony in the Grosvenor Hotel.
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