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Specific Media Boosts UK Sales Team with Appointment of Martin Galvin as Director of Agency Sales

London, UK – 1 July 2010 – Specific Media, the pioneering online advertising specialist, today announced the appointment of Martin Galvin as Director of Agency Sales in the UK. Reporting to Ian Dowds, Vice President UK, Martin will lead the 28 strong sales team and be responsible for helping to further promote Specific Media’s offering amongst advertising agencies.

"Martin brings a wealth of experience in driving sales across all media platforms and has well-established relationships among the agency community," said Ian Dowds, VP UK, Specific Media. "As such, Martin will play a pivotal role in helping us both deepen and broaden our relationships with advertising agencies and support our continued growth trajectory. We are delighted to have him onboard."

Martin joins Specific Media from IDS (Interactive Digital Sales), one of the UK’s leading convergent sales operations. In this role, Martin was responsible for sales, negotiation and advertiser strategy across TV and online platforms, as well as for developing trading models for their video-on-demand product.

Previously, Martin worked for eight years at Starcom Mediavest, latterly in the role of TV Group Director. Responsible for planning and buying TV, radio and cinema media, his clients included EMI, 20th Century Fox, Alfa Romeo, Activision and Flybe.

"Specific Media’s record in recent years speaks for itself and I’m thrilled to be joining the team", said Galvin. "The opportunity to get involved with a company that I believe is helping to shape the future of this industry was one not to be missed".

About Specific Media

Specific Media, the pioneering European online advertising specialist, leads the industry with ground-breaking technology which enables advertisers to target consumers throughout Western Europe and North America based on demographics, behaviours, geographic locations and the contextual relevance of websites visited. Specific Media's Premium Network reaches more than 33 million consumers each month in the UK, more than 100 million across Europe and over 260 million consumers globally. The combination of reach and proprietary targeting technologies allows Specific Media to create highly customised audience segments for advertisers. Since 1999, Specific Media has been enabling advertisers to build relationships with their target audiences across the top consumer branded publishers. Visit www.specificmedia.com.

Media Contact:
Will Campbell and Fran Kirkham
Band & Brown Communications
Tel: 020 7419 7000
specificmedia@bbpr.com

Christine Schoultz
Specific Media
949 861 8898
cschoultz@specificmedia.com