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15th August 2007

Adviva Staffs Up Sales Team

• James Stapleton joins from Monkey magazine as Account Executive
• Abbie Whitby joins from IMG as Account Executive
• Stephanie Ross joins as Account Executive

Adviva, the UK’s largest CPM advertising network, has made three appointments to its advertising sales team. James Stapleton brings offline magazine experience, including two years as a sales executive on House Beautiful, and joins from Monkey, the UK’s first print / online hybrid publication. Abbie Whitby, also joining as an account executive, brings financial services, utility and recruitment experience whilst Stephanie Ross has a good understanding of digital campaign planning gained at AxiCom Communications combined with expertise learnt in the advertising team at Barclays.

The new executives will report to Adviva’s Director of Advertising, Virginia Amman with responsibility for planning and booking online advertising campaigns across the Adviva network of quality, content-drive websites. This combines cost-effective reach with buying options including behavioural targeting, contextual targeting and demographic targeting built by Adviva’s technology team. They will work closely with Adviva’s Publisher and Advertising Operations teams to optimise the campaign and report results back to clients.

Ammann directs the sales and account management team to increase revenue from the UK’s leading advertising on behalf of brand advertisers such as HMV. In recent months, Adviva has improved its targeting technology and launched new products including out-of-page video formats and Adviva Select.

Phil Coote, Chief Operations Officer at Adviva explains, ‘Over the past six years, Virginia Ammann has built and developed a great team to offer brands and agencies highly effective online advertising campaigns using media combining volume, reach and innovative targeting options. As the team grows we can improve our service to clients, extend our reach across agencies.’

James Stapleton spent three years at The National Magazine Company moving from classified sales to creating revenue opportunities for the sites, before joining Dennis Publishing to work on Monkey. He has a degree in Management and Business Administration. Stephanie Ross has a degree in Business Studies specialising in Marketing and began her career as an account executive for Granada selling air-time and programme sponsorship before going on to work for Barclays and AxiCom. Abbie Whitby has a wide range of sales experience gained over the past four years beginning with a year of corporate travel sales, followed by roles in utilities, recruitment and insurance services.

Adviva is continuing to recruit for more technical and sales staff.

About Specific Media

Specific Media, one of the advertising industry's fastest-growing interactive media companies, enables advertisers to target consumers based on demographics, behaviors, geographic locations and/or the contextual relevance of websites visited. Specific Media works with many of the Fortune 500 brands including seven of the top 10 companies. Specific Media's network reaches more than 140 million U.S. monthly unique users. Since 1999, the company has partnered with hundreds of top quality publishers such as: ABC, CBS, FOX, Major League Baseball, Sportsline.com and VIACOM. For additional information, visit www.specificmedia.com

Contact:
Christine Schoultz
Specific Media
949.861.8898
cschoultz@specificmedia.com