News & Events

What's going on with Specific Media

20th March 2008

Adviva Renews Full IASH Membership

Adviva has demonstrated its adherence to the IASH Code of Conduct and retained its full IASH accreditation which was verified by the December 2007 ABCe / IASH audit. The continued full IASH accreditation is another independent validation of Adviva.s strict quality inventory policy and commitment to transparency and best practice. Adviva.s own Brand Guard policy incorporates site and key word vetting to ensure website/page quality and relevancy. Adviva continues to focus on its Brand Guard policy which exceeds IASH Code of Conduct standards in order to ensure the highest quality content on its network.

Todd Treusdell, Adviva CEO & Co-Founder stated, "Adviva continues to rapidly grow its premium network by using our proprietary targeting technologies to improve effectiveness and efficiency of each ad campaign. In addition, our Brand Guard Policy and IASH accreditation ensures Adviva has the highest quality inventory and standards."

IASH MEMBERSHIP CONTINUES TO GROW AS 17 SALES HOUSES PASS LATEST ABCE AUDIT

IASH introduces .Random Month. audits for all members in 2008

The latest audit by ABCe for Internet Advertising Sales Houses (IASH), the committee founded to police the activities of sales houses and encourage best practice, was passed by all 17 of the audited subscribers (members and new applicants) after review by the IASH Committee.

The audits were part of the IASH application and renewal process for new IASH applicants and current members to demonstrate their adherence to key elements of the IASH Code of Conduct, and in return receive or retain full accreditation.

The audit demonstrates that the industry is adhering to the key principles of the Code of Conduct, with thorough processes in place to protect brands advertising on IASH networks.

The process is set to get even tougher going forward, as members will not be told in advance which month ABCe will audit. This latest initiative is designed to further reinforce the stringency and robustness of the IASH Code of Conduct.

The ABCe audit checks a representative sample of publisher terms and conditions, site vetting and inventory delivery according to the permissions set by advertiser insertion orders. On this occasion insertion orders from December 2007 were checked.

After review of the audit results by the IASH audit sub-committee, 17 sales houses and networks were awarded full IASH member status. Eleven were renewals and six were new applicants.

Full member renewals:

Adviva Media UK Network, Ad Pepper Media UK, AD2ONE UK & IE, Adconion Media Group, Addvantage Media, BlueLithium, dgmDisplay (formerly dgm AdNetwork), DRIVEpm UK, Monetise Ltd, Unanimis Consulting Ltd, vcmedia

New applicants that achieved full member status:

24/7 Real Media UK Ltd, Advertising.com, Consilium Media Ltd, eType, GMW Media Ltd, Tacoda UK.

The IASH Council now comprises 27 companies, as a further ten sales houses and networks are now formally seeking IASH accreditation to achieve full IASH member status.

The IASH Code of Conduct bans adverts appearing on .barred content., namely pages that feature indecent, obscene or hate content in any form. Any subscriber found to be selling, brokering, re-selling or re-brokering barred inventory is liable to suspension or expulsion from IASH.

Guy Phillipson, chief executive of the Internet Advertising Bureau UK, said: "We asked ABCe to create an audit that would unequivocally test the stringent requirements of the IASH Code of Conduct. This rigorous audit has revealed that IASH subscribers are taking the lessons of last year seriously and protecting their clients. brands. The process is set to get tougher with all future member renewals not being told in advance which month ABCe will audit."

Richard Foan, managing director of ABCe, said: "ABCe has delivered its latest audit report to the IASH Committee. The audit validates key areas of the IASH subscriber.s business processes and tests knowledge of, and compliance with, the Code of Conduct . all key steps aimed at protecting the advertiser. The success rate this time round is a clear sign that IASH subscribers recognise the importance of the Code of Conduct and demonstrated their commitment to raising standards in the industry."

About Specific Media

Specific Media, one of the advertising industry's fastest-growing interactive media companies, enables advertisers to target consumers based on demographics, behaviors, geographic locations and/or the contextual relevance of websites visited. Specific Media works with many of the Fortune 500 brands including seven of the top 10 companies. Specific Media's network reaches more than 140 million U.S. monthly unique users. Since 1999, the company has partnered with hundreds of top quality publishers such as: ABC, CBS, FOX, Major League Baseball, Sportsline.com and VIACOM. For additional information, visit www.specificmedia.com

About IASH

IASH exists to encourage best practice among online advertising sales houses through the adoption of an effective code of conduct. IASH also exists to promote the real benefits of the online advertising network business model.

IASH members wish to ensure that display ads placed via their networks do not appear on websites which could jeopardize advertisers' brands. This Code provides a formal framework for best practice for IASH Members to follow when dealing with advertisers, agencies, networks and site owners. The purpose of the Code is to give those buying, selling or broking internet advertising space a clear understanding of the types of inventory which can and cannot be used when fulfilling an ad insertion order.

About ABCe

ABCe is the industry owned, tri-partite, not-for-profit organisation, which works on behalf of advertisers, media buyers and media owners, providing independent verification and certification for data related to electronic media.

ABCe.s standards are overseen by JICWEBS (the Joint Industry Committee for Web Standards). ABCe will visit every IASH member to check that the site vetting is being completed in accordance with the Code and that the I/O process is also in accordance with the Code. ABCe will also perform random site visits to confirm adherence to the agreed processes. IASH membership can be withdrawn or suspended if a member fails to comply with the IASH code.

About the IAB

The Internet Advertising Bureau (IAB) is the trade association for online advertising. With around 400 members, it's run for the leading media owners and agencies in the UK internet industry. Online is an exciting and fast-growing medium and our job at the IAB is to work with members to ensure marketers can identify the best role for online, helping them engage their customers and build their brands. Through the dissemination of research and the organisation of regular events, we aim to put online on the agenda of every marketer in the UK, acting as an authoritative and objective source for all internet advertising issues.

Contact:
Christine Schoultz
Specific Media
949.861.8898
cschoultz@specificmedia.com