Specific Media Appoints Drew Bordages Senior Vice President, General Counsel
London – March 30, 2011 – Specific Media, Europe’s largest independent digital media platform, today announced that Drew Bordages has joined the company as its senior vice president, general counsel.
Bordages comes to Specific Media from Gibson, Dunn & Crutcher LLP, where he served as corporate counsel to a variety of public and private companies, focusing on mergers and acquisitions, strategic investments, securities offerings and general corporate advice. In his new capacity at Specific Media, Bordages is responsible for managing the company’s global legal affairs, and leads Specific Media’s data protection and privacy efforts.
“Consumer privacy is something we take very seriously and Drew’s expertise will help Specific Media continue to set a high standard in this important focus area,” said Specific Media Co-Founder and CEO Tim Vanderhook. “Drew has represented Specific Media as our outside counsel for some time and has a comprehensive understanding of our company and the industry’s legal environment. We are thrilled that he has joined our executive team.
“I’m excited to take on this new role and look forward to overseeing the company’s legal affairs globally,” said Bordages. “In particular, with the current industry focus on consumer privacy, I am eager to work to ensure that we remain at the forefront of industry efforts to promote transparency and workable solutions for the protection of online privacy.”
Bordages has a Bachelor of Arts degree in political science from the University of Southern California and earned his law degree magna cum laude from the University of San Diego School of Law.
About Specific MediaSpecific Media, Europe’s largest independent digital media platform, leads the industry with ground-breaking technology which enables advertisers to target consumers throughout Northern and Western Europe and North America based on demographics, behaviours, geographic locations and the contextual relevance of websites visited. Specific Media's Premium Network reaches more than 33 million consumers each month in the UK, more than 100 million across Europe and over 260 million consumers globally. The combination of reach and proprietary targeting technologies allows Specific Media to create highly customised audience segments for advertisers. Since 1999, Specific Media has been enabling advertisers to build relationships with their target audiences across the top consumer branded publishers. Visit www.specificmedia.co.uk
Media contact:
Andrew Farmer or Phillip Dyte
Band & Brown Communications
specificmedia@bbpr.com
020 3451 9400
