Scott Schopen Joins Specific Media as Vice President of Corporate Development

Ad industry M&A veteran will aid aggressive acquisition strategy for digital media company

IRVINE, Calif., July 28, 2011 – Specific Media, a digital media company, today announced the appointment of Scott Schopen as vice president of corporate development. With more than 15 years of investment banking and Internet operational experience, Schopen is responsible for identifying, negotiating and closing acquisitions, and related transactions that drive Specific Media’s growth strategy.

Before joining Specific Media, Schopen spent over seven years at Piper Jaffray, where he oversaw merger and acquisition transactions, initial and secondary public offerings and private capital raises. While at Piper Jaffray, Schopen had a long-standing relationship with Specific Media, leading the advisory work for the media company’s $100 million round of financing, and advising on Specific Media’s acquisition of Adviva in Europe. Since joining Specific Media, Schopen played an important role in the recent acquisition of Myspace.

“A big part of Specific Media’s strategy moving forward is to identify companies and assets that complement our digital media portfolio,” said Schopen. “Specific Media has a long track record of successful strategic acquisitions and I look forward to identifying additional opportunities that drive the company's continued evolution and growth.”

Specific Media has made four strategic acquisitions over the past three years that have broadened the company’s global footprint and strengthened its position in the market:

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  • In June 2011, Specific Media acquired Myspace, a leading music and social entertainment destination
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  • In November 2010, Specific Media acquired AdCombination, an Amsterdam-based display network
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  • In October 2010, Specific Media acquired BBE, the leading online video advertising network
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  • In March 2008, Specific Media acquired Adviva, the leading display advertising network in the United Kingdom

“The results of M & A activity at Specific Media have been remarkable,” said Tim Vanderhook, CEO of Specific Media. “Specific Media has become the leading ad network in Europe following the acquisition of Adviva. Revenue from BBE’s video advertisement sales has increased substantially, and I am confident that Myspace will also be an immensely successful acquisition for us. Scott has provided trusted counsel to Specific Media, and we will continue to leverage his wealth of expertise in future strategic developments as we look to accelerate the company’s growth.”

About Specific Media

Specific Media is a digital media company driving viewership for content owners, engagement for brands and relevance for consumers. With capabilities spanning original programming, cross-channel distribution and addressable advertising, the company connects audiences, content and brands, adding meaning to each touch-point. As people discover new ways to consume content, Specific Media creates impactful media experiences no matter where they are.
www.specificmedia.com

Media Contact:
Meredith Obendorfer
Sparkpr for Specific Media
415.321.1882
Meredith@sparkpr.com

Neda Azarfar
Specific Media
949.861.2045
Nazarfar@specificmedia.com