Specific Media appoints Graeme Hutcheson from Mediacom
London, 22 May 2012: Specific Media, Europe’s largest independent digital media platform, today announced the appointment of Graeme Hutcheson as Head of Video, UK.
A recognised industry leader in video, Hutcheson joins from Group M’s Mediacom where he drove the agency’s move into Video on Demand, as Associate Director of Futures & Implementation. In a newly created position at Specific Media, Hutcheson will bring his expertise in VOD, emerging platforms, and a wealth of experience in the TV market to drive Specific Media’s video proposition from a sales and product perspective. He will also use his extensive background in the area to evolve Specific Media’s emerging iPTV strategy.
Hutcheson says: “Video represents an increasingly large share of digital advertising’s future. Specific Media’s recent growth and future plans in video make this a very exciting time to join the team. The video landscape is moving at such a fast pace that, only companies able to evolve and expand their offerings will be able to capitalise. Specific Media’s technological strength, their compelling vision, and their video network make them just the type of company to do this.”
Martin Galvin, Director of Agency Sales at Specific Media says: “Bringing Graeme on board is a real coup for us. He is probably one of the most recognisable faces of video working agency-side in the UK today, and his expertise will help us expand our video offering and shape the development of our iPTV strategy. Graeme’s unrivalled knowledge of the marketplace uniquely positions him to identify where we can extend and improve our proposition to both existing and prospective clients.”
Hutcheson brings with him eight years experience in online video. In his previous roles he has been a consistent innovator, with a significant track record in live testing the role of video in driving incremental reach to TV. Throughout his career he has been instrumental in exploring commercial opportunities across new broadcast platforms, particularly VOD.
Notes to editors
About Specific Media
Specific Media is a digital media company with capabilities spanning original programming, cross-channel distribution and addressable advertising. The company connects audiences, content and brands – driving viewership for content owners, engagement for brands and relevance for consumers. As people discover new ways to consume content, Specific Media creates impactful media experiences no matter where they are. www.specificmedia.co.uk
Media contact:
Andrew Farmer and Lizzy Chadwick
Citizen Brando
specificmedia@citizenrelations.com
020 3451 9400
